Recently the famous band U2 have dropped a secret album called "Songs of Innocence". Of curse they couldn't have pulled it off with the help of the famous product in the world "Apple". While introducing the new IPhone 6 the band had made the announcement. Which in my opinion was a smart thing to do.
Knowing that millions of people will be watching the unveiling of the new IPhone the band thought of releasing the secret album during the press conference. At the conference Bono, the lead singer of the band wanted to make the album very personal. He also wanted to figure out a way that they can get the album to everyone, so the decided to make the album free to download.
Here is the link for more information about the release: http://www.rollingstone.com/music/news/u2-surprise-album-songs-of-innocence-apple-itunes-free-20140909
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